Once a sleepy, agricultural border region, the Rio Grande Valley has blossomed into an international marketplace teeming with opportunity for savvy marketers. Although the Valley's economic transformation is amazing, demographic indicators suggest this is only the beginning. With a young aggresive population, the Valley is poised to continue its phenomenal growth.

The Valley's young, predominately Hispanic population has not come close to reaching their income potential. At a median age of 32, much younger than the national average, the majority of Valley residents are in the acquisition phase of their life. Valley residents are buying homes…raising children… climbing the corporate ladder and building brand relationships that will last a lifetime.

Savvy marketers recognize the acquisition phase of life as an ideal opportunity for product and service introductions. Therefore, it is no surprise that many national retailers and marketers are expanding their efforts to include the Rio Grande Valley. Likewise, it is no surprise they are relying on the Rio Grande Valley Newspaper Network to drive their marketing strategies.

The Rio Grande Valley Newspaper Network represents 5 daily newspapers and a host of other marketing vehicles such as weekly publications, targeted special interest magazines, Internet sites and direct mail. With a combined daily circulation in excess of 115,000 copies and an impressive portfolio of targeted products, the Rio Grande Valley Newspaper Network offers advertisers the strengths and capabilities of mass marketing as well as the flexibility of micro marketing. So whether you want to reach the entire Rio Grande Valley market, or just a select portion, the Rio Grande Valley Newspaper Network has the ability to meet your needs.

Since many national marketers place buys without having the luxury of visiting markets, we prepared this magazine as an introduction to the Valley and our products. It contains articles that illustrate such key economic factors as: retail drivers, construction, tourism and more. Enjoy this glimpse into the Rio Grande Valley.